Broadcom today introduced a new Bluetooth Smart system-on-a-chip (SoC) into its Wireless Internet Connectivity for Embedded Devices (WICED) family to address the rapidly growing opportunities in different market segments for wearables and the Internet of Things.
Broadcom's BCM20736 WICED Smart chip provides OEMs with a flexible solution that can be incorporated into a wide variety of devices to drive new use cases. The chip includes built-in wireless charging support for the Alliance for Wireless Power (A4WP) standard, broadening opportunities in the Internet of Things ecosystem. Additionally, the integrated design and smaller size of the BCM20736 reduces power consumption to extend battery life for wearables. Broadcom's new WICED Smart chip reduces cost and uses less power than competing products by enabling OEMs to host advanced applications with an ARM Cortex M3 processor.
"Broadcom's WICED platform is gaining significant traction with key Internet of Things innovators like Electric Imp. In addition to embedded Wi-Fi, Bluetooth Smart technology is also growing at a rapid rate and quickly becoming the core of many small, battery-operated wearable devices," said Brian Bedrosian, Broadcom Senior Director, Embedded Wireless, Wireless Connectivity. "We are committed to pushing the boundaries on what wearables are capable of with our new WICED Smart chip. By offering support for wireless charging and reduced power consumption, we are empowering OEMs to design more effective products for more market segments, fueling the next generation of wearables and sensors."