Take Two CEO discussess the future of Red Dead and Bioshock

  • Published in Industry news

Take-Two Interactive CEO Strauss Zelnick said the publisher didn’t abandon the Bioshock series, and has suggested that releasing another Red Dead Game is also likely.

Take-Two Interactive has a “selective” approach to releasing video-games. Instead of annualizing franchises like Grand Theft Auto, or Red Dead Redemption, the company takes its time with the titles it pushes on the market.

When asked about the publisher’s approach, Zelnick said “The risk of just [releasing more games] is that you end up just bulking up your release schedule and that isn't really what consumers want. Consumers want better, not more."

Red Dead

He then added that Red Dead is a permanent franchise, suggesting that Take Two might have a sequel in the works.

“I pretty much know the ones that I can assure you are permanent. It's obvious that GTA is a permanent franchise as long as we keep delivering this incredible quality; it seems quite obvious that Red Dead is a permanent franchise, again with the same caveat, or Borderlands, for example, and NBA and others,"

"But not everything is going to be a permanent franchise. We can do very well even if it's not. I would like to see us grow with a couple more great franchises in the next couple years and we're launching Evolve; we have very high hopes for that."

Zelnick was also asked whether the Bioshock series was going to live on, since Irrational Games was closed earlier this year. While critically adored, Bioshock Infinite did not have the sales figures expected by today’s publishers. Zelnick explicitly stated that the future for the series rests in the hands of 2K Marin.

Bioshock Infinite - Elizabeth

"We haven't given any color on how you should think about it yet except we do believe it's beloved; we think it's important [and] certainly something that we're focused on; something 2K Marin will be responsible for shepherding going forward," Zelnick said.

"I don't want to say much else except to agree with you. I think there's a lot of upside in that franchise. It hasn't necessarily been realized yet. And the question for the future, assuming we decide to answer the question, would be 'how do you stay true to that creatively?' 'How do you do something exciting?' 'How do you do expand the market?' That would be the natural drill.

"We're starting from a good point on it. And certainly it's been a great piece of business for us; it's been a profitable piece of business."

Thanks Gamespot!


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