Razer just announced at E3 2014 'Designed by Razer', a licensing program that allows third-party production and sale of Razer designed and branded PC cases.
The first to partner with Razer is NZXT for the “Designed by Razer” licensing program, with NZXT kicking off the initiative with the “H440 – Designed by Razer”. Under the terms of its agreement with Razer, NZXT will manufacture and distribute the H440—Designed by Razer case through its retail channels.
The Designed by Razer licensing program is open to selected case manufacturers, and it is subject to a rigorous vetting process by the Razer design and engineering team prior to approval. The new enterprise aims to take advantage of Razer’s design expertise and product engineering sensibilities. Every design feature of a licensed case will be directed by Razer in collaboration with any selected partner.
“We have some of the world’s best designers and engineers working at Razer and we fully believe in advancing the industry no matter the cost, so it makes sense for us to share this knowledge with other manufacturers in our industry,” says Min-Liang Tan, Razer co-founder, CEO and creative director. “It’s our goal to service the needs of the hundreds of millions of gamers worldwide and a custom Razer PC case has been sought after for some time. The NZXT H440 – Designed by Razer is the first success with this program and we expect there to be many more.”
The original NZXT model costs about $120, and Razer’s version will launch at $150 in July. Somewhat pricy, considering that there are lower priced cases from InWin, CoolerMaster, Thermaltake, Corsair, and Lian Li, only to name a few. However, “Designed by Razer” offers a specific type of aesthetic, respectively signature Razer green USB ports and green lighting that illuminates the rear ports. The design contains a tinted window that shows off the illuminated Razer logo and interior hardware. Custom green lighting also creates an underglow from the bottom of the case.