UK household that repeatedly pirate movies, video-games and music starting 2015, will only receive a number of warning letters.
Piracy is to be decriminalized, and the Voluntary Program (VCap) will set up to four warning letters to individuals if unlawful file sharing takes place on their broadband connections. However, there will be no harsher penalties for those who choose to ignore them.
The alerts will be written in an informative manner, and not in an accusatory one, providing advice to where legitimate sources of content are available.
VCap is the result of several years of talks between ISPs, British Politicians, and copyright owners, with the aim of promoting legal entertaining online. VCap replaces the previously planned anti-piracy measures, which included shutting down users’ internet connection and creating a database of file-sharers.
Harsher penalties were originally outlined in the Digital Economy Act of 2010, according to the Independent. However, said measures were scrapped due to what the secretary of State for culture, media and sport Ed Vaizey, labeled in March as “significant technical obstacles.”
As such, the UK Government opted for the choice to “persuade the persuadable, such as parents who do know what is going on their internet connection.”
The Business Secretary Vince Cable, stated “The creative industries in the UK are one of our brilliant global success stories. We have unrivalled creativity - from record breaking musicians to box office films - that excite and inspire people all over the world. Yet too often that content is open to abuse by some who don't play by the rules.”
"That is why we are working with industry to ensure that intellectual property rights are understood and respected. Education is at the heart of this drive so people understand that piracy isn't a victimless crime - but actually causes business to fail, harms the industry and costs jobs."