EA has two internal research and development teams examining the possibility of creating games for the recently unveiled Apple Watch.
Executive vice-president of EA Mobile, Frank Gibeau discussed with CNET about the place of wearable technology in game development. He revealed that EA is currently working on integrating wearable devices in video-games.
The company has recently discussed about bringing the Frostbite engine to mobile devices, preparing a slew of titles to be released on the mobile platform over the next year, including Peggle Blast, BuildIt, and Fifa Ultimate Team. With EA having a very strong presence in the mobile department, the increased prevalence of wearable devices means new opportunities are on the horizont. There's already a developer working on a game arm-wrestling app for the Apple Watch.
"One of the things we're intrigued with in the mobile division is seeing wearables emerge as a gaming platform. We think we're in the early stages of that, if you look at Oculus and its relationship with Facebook, and Google Glass." Gibeau told CNET "Now with Apple's big announcement with the watch, there's a trend here where wearables are going to increase in performance, capability and unique functions over time that we believe will enable gaming experiences."
He also went on to reveal that EA actually has two research and development teams investigating the potential of wearable devices "We have two teams prototyping wearable experiences that are not only standalone, but also some ideas where you can actually use the fitness component in the watch that can unlock capabilities in the game that might be on your iPhone,"
The Apple Watch was revealed on Tuesday. It is yet another wearable devices, requiring an iOS compatible device to function. It is currently slated for release in 2015, being priced at $349 in North America.