Unlike other place-centric platforms like Foursquare or Yelp, Yello is image-heavy, allowing you to log your favorite places through eye-catching photographs rather than with reviews.
The platform encourages user engagement through the idea that people love sharing things with people they knowand that visual content drives engagement. By taking and sharing photos of the places you visit, your individual profile becomes a visual scrapbook of all the places you love and want to tell people about—and in turn, Yello keeps getting more focused and useful to your network. Share your tips, and then discover new places and glean inspiration from fellow Yello users.
Users can search and filter by location and categories, such as food, drink, sleep, art, or entertainment, to see which places the people they follow—the people they would listen to in real life—have added.
The streamlined search function turns the app into an ultra-portable and personalized guidebookfor wherever you go.
Daniel Genderman the founder of Yello said:
"Everyone is an insider somewhere, and we take great pride in the places we frequent. Building a platform around sharing the places we love in order to discover new ones was just something I had to do."
In conclusion Yello app can be very helpful for those who travel a lot.