Adobe announced the the integration of its digital publishing platform, Adobe Digital Publishing Suite, and web experience management solution, Adobe Experience Manager, part of Adobe Marketing Cloud.
The integration, combined with Adobe Analytics, will create a unified design and publishing process, by using one set of assets. As a result, organizations can accelerate application authoring, reduce publishing costs across channels, and deliver a consistent brand experience and content marketing strategy on the web and mobile devices.
The combination of DPS and Experience Manager allows organizations to deliver relevant content, by authoring compelling app content faster. Thus, the intuitive drag-and-drop interface, content and creative assets can now be added to responsive HTML templates, which are then synced with DPS. Templates are uploaded as articles into an existing .folio within DPS for publishing to tablets, smartphones and the web. Responsive templates automatically size to different mobile screen sizes allowing organizations to design once and streamline content publication to multiple devices and the web.
Also, creative teams, production staff and business managers can leverage approved creative assets for delivery into content-centric apps, reducing dependence on Web production and design staff. The production staff will be able to ensure more timely delivery of content and to quickly update content as needed.
In addition to the new integration with Experience Manager, DPS also offers full app measurement capabilities from Adobe Analytics, part of Adobe Marketing Cloud.
The integrated capabilities of Adobe Digital Publishing Suite and Adobe Experience Manager are now available worldwide.