JW Player announced that it has become Google Cast Ready, allowing publishers to enable video playback and advertising on Google Chromecast devices.
The JW Player solution includes full publisher control over UI and branding, as well as delivery of any IAB VAST-compliant advertising to the big screen.
"By using your laptop, phone or tablet as the controller, Chromecast makes content discovery much more effective. It also opens the door to new and interesting multi-screen applications. JW Player brings the IAB VAST-compliant advertising experience from the small screen to the television, and this is just the tip of the iceberg for new monetization opportunities," sais Jeroen Wijering, creator of JW Player.