Activision says Destiny earns more than $500m in day one

  • Published in Industry news

Activision has announced on Tuesday that more than $500m worth of Destiny copies were sold worldwide, as of day one.

Reportedly, Activision has spent about $500m to get the Destiny franchise of the ground. The costs include the development and the marketing the game has received. Selling more than $500m worth copies would mean the franchise broke even from day one. However, these numbers are only for copies sold to shops and first parties – Microsoft and Sony, not directly to customers.

Destiny Spider Shot

At the time of writing, we do not haw many Destiny copies were shipped, so we cannot exactly tell how successful the franchise is. According to Activision’s CEO Eric Hirshberg, Destiny is closely to become the next billion dollar franchise.

"Destiny is officially the biggest new franchise launch in our industry's history. It's also the highest-selling day one digital console release in history. We have more confidence than ever that Destiny will become one of the iconic franchises of this generation and Activision's next billion dollar brand."

Note that the statement suggests the titles is the most successful new video-game franchise launch of all time, making Destiny the highest selling day one digital console release in history. Earlier this year, Ubisoft reported Watch Dogs was the best-selling new IP in video-game history, with more than 4 million copies sold in the first week on the market. It seems that crown might just be claimed by Destiny.

"Based on extraordinary audience demand, retail and first party orders worldwide have exceeded $500 million for Destiny," Activision Blizzard boss Bobby Kotick said.

Destiny has launched on Xbox One, Xbox 360, PS4 and PlayStation 3 at over 11.000 midnight openings around the world. The game stands as the first step in an extended deal between Bungie and Activision, lasting for an entire decade, with plans to release multiple games & expansions in the franchise for the coming years.


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