AMD revealed yesterday that SAPPHIRE Technology would be its exclusive global distribution partner for its FirePro™ line of professional graphics cards. SAPPHIRE have worked with AMD for over ten years, partnering with the American company to distribute to Asian markets and globally.
“For many years we have enjoyed a strong, productive and mutually beneficial relationship with SAPPHIRE. This new collaboration marks yet another exciting step in our award-winning AMD graphics history by opening up new markets for AMD FirePro,” said David Cummings, senior director and general manager, Professional Graphics at AMD. “AMD is committed to growth in the professional graphics market, and as we build on the success of AMD FirePro, we sought out a distribution partner that would allow us to broaden our reach, support growing sales and embrace new opportunities. SAPPHIRE was the natural choice.”
AMD chose SAPPHIRE due to their long-time experience in distribution operations to different areas worldwide, their collaboration permitting AMD to further expand their global user base.
“We are very pleased to be the primary champion for the channel,” said Adrian Thompson, VP of Marketing, SAPPHIRE. “SAPPHIRE has experience in key professional markets that AMD FirePro targets including manufacturing CAD, media and entertainment, display walls and more. By strengthening our association with AMD, both companies win. We look forward to our expanded role to broaden the reach of AMD FirePro.”
While the partnership is effective immediately, with FirePro cards being shipped via SAPPHIRE as of October 1, OEM manufacturers can still acquire these products directly from AMD.